Acura’s New Gulliver Advertising Campaign

May 24, 2012 at 15:20

When it comes to advertising cars, the marketers of every auto concern is trying to surpass their competitors with something new, creative and simply shocking. Lots of money is spent on the advertising activities and all of that just to stimulate the desire to buy this specific brand. As we know, Acura is engaging into advertising heavily. It is not only interested in simple TV ads, but also puts its cars into the movies like with the Avengers or goes to sport events.

Photo of Acura RDX model

Photo of Acura RDX model


The Indian Acura Car Plant Builds Now ILX Model

May 23, 2012 at 12:00

No wonder that companies nowadays have to find new and efficient places to produce their cars. At the same time their costs is not the first thing in mind of the efficiency managers. For example, in Acura and Honda’s case, they are more oriented on a place for production, where the shipment will be possible for their global consumers. In such a way, the plant in India was initially built and now it will produce not only Honda Civic, but also Acura ILX. Since the model ILX by Acura is in fact based on the concept, which lies in the essence of the Honda Civic, it is quite understandable, that these two cars can and should be produced on one plant.

Photo of Acura ILX model

Photo of Acura ILX model

Acura RL Will Get a Hybrid System Like In NSX

May 22, 2012 at 01:18

Once the innovation touches the car industry, it appears that almost every more or less popular car needs some renovation, where the most updated technology can be put in. In such a way Acura is continuing with its strategy of introducing hybrid versions of the cars, which are of a high demand. And this time it is the Acura RL model.

Photo of Acura RL hybrid front

Photo of Acura RL hybrid front

New Acura RLX Will Be Shown On New York Motor Show

May 21, 2012 at 17:48

Not much have been said by us about the new model of Acura RLX, except for the fact, that this is a so called future model, which will appear only during the next year and yet there is not official information in terms of which quarter of a year to expect this car. In the beginning of April, Acura has presented its new flagship at an international motor show in New York. As you know, the novelty has a goal to replace the older models, which were produced before the flagship brand – Sedan RL. According to foreign media, the car has already received a universal name of RLX all over the globe.

Photo of Acura RLX on New York Motor Show

Photo of Acura RLX on New York Motor Show

Acura NSX Is Turning Into Series Only In Three Years

May 20, 2012 at 17:40

The car about which we have been talking about lately without doubt has some outstanding features. Now, when the news about this car have spread all over the globe and a lot of people discovered a great desire to posses Acura NSX, it appears that the leadership of the company is not going to fast with making this car available. As it became known, at the Detroit International Auto Show 2012, where the Honda Group officially introduced the concept of Acura NSX – the next-generation of supercars, they also said, that the production of this version of a car should appear in the market within three years.

Photo of the Acura NSX from above

Photo of the Acura NSX from above

Why Acura NSX is Called a Supercar?

May 19, 2012 at 17:37

Since the introduction of this model was described in the article before, we would like to touch upon the topic, of why this car was often called in the other articles and overviews as the supercar. Even though the Acura NSX model did not have anything that super and unique at the beginning.

Photo of Acura NSX from the autoshow

Photo of Acura NSX from the autoshow

Debut of Supercar Acura NSX in Detroit

May 18, 2012 at 17:33

In the earlier articles we have mentioned that the Acura NSX model was tested at the auto concern by Honda, where it got a very attractive and unusual look – a zebra style. This was done in order to prevent the competitors from copying certain features of the car, which can be seen on the outside. Since the tests have run some time has already passed, and so the official debut of Acura NSX was made inDetroiton one of the most famous international car exhibitions.

Photo of Takanobu Ito standing near Acura NSX

Photo of Takanobu Ito standing near Acura NSX