Acura MDX Crossover Was Last to Receive a New “Corporate Face” of the Brand

September 25, 2012 at 15:59

We all are aware of the fact, that the companies make their cars a little bit with the same design, so that it would be possible to tell right from the first look, that they are of the luxury Acura concern. This is done in order to get a better brand awareness among the public. And also, every brand has its own corporate face, and Acura is not the exception, it is what makes Acura cars, really Acura.

Image of Acura MDX 2010

Image of Acura MDX 2010

The company unveiled the first images of Acura and specifications of the luxury crossover MDX back in 2010 model year. We have to admit, that this was the last model to get the corporate face of the Acura brand. All in all, the change of the faces of the cars was not a long and difficult process, but it definitely took a while. Even though the corporate face of the Acura brand was developed quite a few years ago, we are now talking about the special grid of the car, it became very popular quite fast.

Picture of Acura MDX 2010 rear view

Picture of Acura MDX 2010 rear view

The main innovation in the updated model of Acura MDX lies almost entirely in the frontal design of the car. Now it is made in the corporate style of the brand with a wedge grille. Headlamps, seem to have remained the same, but they in fact are larger, and more aggressive-looking with the new air intake sector. The rear part of the car has not changed.

categoryCategories: Models Reviews