Will Acura ILX Win the U.S. Market?

September 15, 2012 at 12:26

As some of our readers are already aware, Acura is a luxury division of the Honda international concern, however, their main market is not the European one, but the American. In such a way, there is a whole division of the marketers in the company, which are trying to suit the American taste as best as possible. In such a way, the question of Acura ILX will win the American market is a rational one.

Image of Acura ILX 2012

Image of Acura ILX 2012

Next week in the U.S. there starts the selling of a new sedan Acura ILX, which premiered at the recent auto show in Chicago. Dealers of the brand posted price for this model starting from 26,795 dollars. As standard compact sedan ILX has a 2-liter gasoline engine, which has a capacity of 150 hp and a 5-level automatic transmission. The standard equipment also includes access to the interior without a key that starts the engine, leather seats (with inserts of fabric), electrically operated sunroof, automatic climate control, an advanced audio system with touchscreen, Bluetooth, USB-output and other functions.

Picture of the range of Acura LIX cars

Picture of the range of Acura LIX cars

Americans are confident that the 2-liter version will be the most popular car in the U.S. market. On sale soon will appear a hybrid version of the model, under whose hood will be an electric motor and a 1.5-liter engine.

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