Acura Receives Additional Funds from Honda

July 27, 2012 at 12:50

The luxury subdivision of the most widely known auto concern in the world has just received some additional fundings for the boost of the development. The Honda Company had put additional investments into Acura in order to create the forefront leading position for the Acura cars. As the headquarters have been very concerned lately with the rise in the competition sector, this funding will be the best way to try to keep them at bay.

Photo of Acura car on exhibition

Photo of Acura car on exhibition

The main divisions of Acura, where the funding will go is, first of all, the development team, which is also a main designers team. Since the company somewhat lack new and extraordinary concepts, the new money should serve to clear this gap if not fully, than at least to the tolerable extend. In addition, money will be also spent on creating the network of cooperation, which would enable the Acura to integrate new technologies better and faster into their cars.

Photo of Acura cars in saloon

Photo of Acura cars in saloon

The division, into which the funding is not going to be dedicated, is marketing, even though other companies like Mercedes spend on ?t quite big amounts. However, it is very unpredictable, if we start talking about the environment of the auto market, no only from the point of the competition, but also from the point of petroleum price increase.

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