Acura’s New Gulliver Advertising Campaign

May 24, 2012 at 15:20

When it comes to advertising cars, the marketers of every auto concern is trying to surpass their competitors with something new, creative and simply shocking. Lots of money is spent on the advertising activities and all of that just to stimulate the desire to buy this specific brand. As we know, Acura is engaging into advertising heavily. It is not only interested in simple TV ads, but also puts its cars into the movies like with the Avengers or goes to sport events.

Photo of Acura RDX model

Photo of Acura RDX model

One very interesting advertising has been launched by Acura lately. The car in it turns into a Gulliver, appearing as big as a giant. The car featuring in this ad is a famous Acura RDX 2013 model. The theme, as the headquarters of Acura and Honda say, is hidden in the idea of Gulliver travels. Since this modern crossover suits perfectly to any type of travels, this special association was made.

Image from the Acura RDX ad

Image from the Acura RDX ad

Another idea in this advertising, as other people say, is that this is actually a Gulliver’s car. He is so big, he needs to make big steps and only Acura RDX can accompany him in his journey. The advertising is going to be a big success, first of all because it is creative and also because it shows the main side of the new Acura RDX 2013.

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