Acura’s New Gulliver Advertising Campaign

May 24, 2012 at 15:20

When it comes to advertising cars, the marketers of every auto concern is trying to surpass their competitors with something new, creative and simply shocking. Lots of money is spent on the advertising activities and all of that just to stimulate the desire to buy this specific brand. As we know, Acura is engaging into advertising heavily. It is not only interested in simple TV ads, but also puts its cars into the movies like with the Avengers or goes to sport events.

Photo of Acura RDX model

Photo of Acura RDX model


The Indian Acura Car Plant Builds Now ILX Model

May 23, 2012 at 12:00

No wonder that companies nowadays have to find new and efficient places to produce their cars. At the same time their costs is not the first thing in mind of the efficiency managers. For example, in Acura and Honda’s case, they are more oriented on a place for production, where the shipment will be possible for their global consumers. In such a way, the plant in India was initially built and now it will produce not only Honda Civic, but also Acura ILX. Since the model ILX by Acura is in fact based on the concept, which lies in the essence of the Honda Civic, it is quite understandable, that these two cars can and should be produced on one plant.

Photo of Acura ILX model

Photo of Acura ILX model

New Items for Acura’s Apparel and Merchandise Lines

May 11, 2012 at 17:01

Everybody knows that every big auto concern has its own brand shop, where their loyal drivers can buy not only parts and equipment for their car, but also some items for everyday use, while being not inside the car. The t-shirts with the logo is not a new thing in the market, and in fact every representative store will give it as a present if you have done a substantially big purchase. However still, Acura has introduced a new design of their T-shirts, which every member of the famous Acura fan-club should have.

Photo of the Acura T-Shirt

Photo of the Acura T-Shirt

Acura NSX Gets a Unique Zebra Look

May 9, 2012 at 16:13

When the developers of the Honda concern were testing their new model of Acura NSX somewhere about two years ago, they were very interested in making it as hard to copy (at least at this stage) as possible. No wonder in the car business the copycats are quite often. Of course, patents of different sorts can protect the research and development achievements of the concerns, but still it is also difficult to earn a patent. Therefore, the Acura testers and modifiers have found a new and a very creative solution to this problem.

Photo of the Acura NSX in Zebra camouflage

Photo of the Acura NSX in Zebra camouflage

Acura is Going to Get to Russia Not Earlier Than in 2014

May 8, 2012 at 16:06

We all know that cars have a magical ability to spread around the globe very fast. However, this is not the official dealers, who sell the cars everywhere, in most cases the people themselves simply transport the car to the needed place to the waiting future owner. That is why automotive concerns are greatly interested in opening official car selling entities in many countries, so that to be in reach for their customers.

Photo of Acura car chosen as the best by Club Civic Russia

Photo of Acura car chosen as the best by Club Civic Russia

Acura Had to Apologize For Its Super Bowl Advertising

May 3, 2012 at 15:30

We have been writing many articles about the introduction of new models, presentations of Acura cars on international car fairs, but still this is not all, what Acura company does. A great deal of resources time and money is spent on advertising campaigns.

Photo of the Acura model from the ad

Photo of the Acura model from the ad

Acura recieves honors in Edmunds’

April 28, 2012 at 16:31

Akura, a North American branch of a widely known Honda concern, had a number of concerns lately connected with a growing tension about major cases of nature restlessness. Being at the forefront of the most respected luxury car brands, Akura needed to grasp every opportunity in order to provide high quality of its cars for the loyal car drivers. It perfectly combined high competency in value building with great timing of the responses to the demand, claiming in such a way crown honors from Edmunds’ Best Retained Value Awards in 2012.

Acura wins a top award in Edmunds

Acura wins a top award in Edmunds