Summer Sales of Acura Sedan Cars in Italy

July 23, 2012 at 15:12

As the summer season is in the peak at the moment, the headquarters of the famous luxury car brand Acura have announced that the prices for their Sedan models will drop. This is not the first time, when such attractive deals are announced by this auto concern, and also this is a fact that other brands will do so in the upcoming months, but Acura was still the first one with such news.

Photo of Acura MDX in Italy

Photo of Acura MDX in Italy

As the Italian distributors were making the statistics of the sales lately, it appeared that the sedan models are least poplar in this sense. Despite even the fact, that such models as Acura MDX or ZDX are constantly being updated to the new needs of customers. The majority of the fans of this brand there still prefer the convertible models, or at least the sport ones. Most probably this is the influence of the overall tendency in that market.

Photo of Acura sports car in Italy

Photo of Acura sports car in Italy

As the current director of Honda (Acura is the sub-brand of the multinational brand Honda) reports, the decrease in the price was done in order to boost the sales of the models, which appeared to be not that much wanted by the market. On the question that people from other countries of Europe would want the same decrease, the CEO replied that maybe the same tendency in prices will be in other countries as well.

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